I saw these two PAR cans at the front of a Montblanc store. I am surprised that they use theatrical lights at a non-traditional theater place, and they also hang them in such a obvious place. It makes the space looks theatrical, especially with the two cases under the counter. The lights become part of a scenic design of this show window. 

The lighting adds accent to their products. It makes the watches look more beautiful, shiny, and attracting. The watches at the right side stands out to my eyes compared to the ones on the left. I feel the PAR at the left is not pointed to the right angle as the watches on the left side is not well lighted. It looks like that they are lit by the florescent light outside of the store, which makes them look flat.